About LifeDesk
LifeDesk is an outsourced life insurance department for employee benefits agencies, brokerages, and agents. We bring specialist knowledge of complex life insurance strategies, concepts, and planning — key person coverage, buy-sell agreements, estate planning, business succession, and complex underwriting — to the opportunities benefits teams see every day but were never equipped to place.
What We Do
When a case falls outside your platform, LifeDesk steps in — and works it the way a dedicated in-house department would.
The Team
Every LifeDesk case is worked by a named specialist — the people below are the desk behind your business.
Founder
Ryan Badgett brings 26 years in the insurance industry to LifeDesk. He spent the first 15 years of his career in ancillary benefits, building firsthand knowledge of business owners, HR departments, and employee benefits portfolios — and an intimate understanding of worksite agents and their pain points, because he was one.
He then left the payroll world for complex life insurance, where he saw the power of the life insurance strategies and concepts that most worksite agents — and the employees they serve — never get exposure to.
LifeDesk is where those two worlds meet: a desk built to support the worksite agent, not cut them out. His work centers on the planning conversations most agents were never taught — key person coverage, buy-sell agreements, estate planning, business succession, and complex underwriting — and partners work with Ryan directly, from strategy through placement.
Financial Engineer & Case Specialist
Rich Rossi brings more than three decades in the financial services industry to LifeDesk. A founder, author, and financial engineer, he is known for translating complex financial concepts into clear, relatable language — helping business owners and families bring organization and clarity to their financial decisions, with thoughtful attention to risk, long-term strategies, and legacy.
That philosophy runs through his books, Saving Middle America: Securing Financial Dreams and Income Is the Outcome That Matters Most, and through the Institute of Financial Leadership, the education-focused firm he co-founded. As a national speaker and financial educator, Rich teaches the same strategies he designs — business succession, key person protection, buy-sell agreement funding, and retirement income planning.
At LifeDesk, Rich works cases alongside Ryan as the desk’s second specialist, bringing that depth to the design behind every case LifeDesk places for its partners.
Get started today and start submitting cases — your clients keep their advisor, and gain a life insurance department.
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